In a bowl, mix together all ingredients, except for the roast and canola oil, and then rub all over the beef, coating evenly.

Refrigerate overnight, uncovered.

Preheat the oven to 350°F and heat oil in a large frying pan over medium heat. Brown the roast on both sides, about 2 minutes each side.

Place the roast in a large roasting pan, on a wire rack.

Transfer the roast to the oven, cooking until the center reaches 125°F.

Remove from heat and set aside for 20 minutes before slicing and serving.